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2020
Mark When Brands Break Consumers’ Hearts: How to Earn Consumers’ Forgiveness after a Brand Betrayal
Eckerbom, Johanna ^LU ; Andersson, Frida ^LU and Allard, Johanna ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
2019
Mark Are limited editions limited to products?
Siebert, Lara Kristina ^LU ; Andersson, Frida ^LU ; Paladines Martinez, Carla ^LU and Allard, Johanna ^LU (2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration
- Master (One yr)