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2020
Mark Incumbent Brand on Purchase Intention of Disruptive Innovations: A Study on the Effects of Brand Image and Sub-Brand Strategy for Electric Motorcycles
Filippini, Tiziano ^LU and Campagna Foglietta, Nicola ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
2019
Mark The Threats of Brand Rejuvenation: The Land Rover Defender Case
Filippini, Tiziano ^LU ; Aittokallio, Mihail ^LU and Marzouk, Emilia ^LU (2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration
- Misc.