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2022
Mark The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society
Falkenrodt, Imke ^LU and Rojas Alvarez, Ayelen ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark Exploring the positioning of tobacco-free snus as a new category in the disruption of the market
Falkenrodt, Imke ^LU ; Abrahamsson, Linnea ^LU ; Pettersson, Alice ^LU and Sternberg, Charlotte ^LU (2021) In STRATEGIC BRAND MANAGEMENT MASTER PAPERS BUSN21 20212
Department of Business Administration
- Master (One yr)