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2021
Mark The Authentic Activist: Examining the antecedents of the perceived authenticity of brand activism
Ferenius, Jakob ^LU and Kotras, Victoria ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark AN ELECTRONIC ARTS CASE
Kotras, Victoria ^LU ; Hansson, Ninette and Tellene, Léandre (2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration
- Misc.