Publications | LUP Student Papers

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2012
Mark Managing the corporate brand - A study of the corporate brand manager in theory and practice
Augustsson, Fredrik ^LU and Larsson, Martin (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark Value Creation with Freemium
Hesseltine, John ^LU and Krastev, Ruslan ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark Consumer Involvement and its Outcomes: Revealing asymmetrical relationships.
Kyring, Oskar ^LU and Blomberg, Anna (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark Which Brand Personality Traits Make Consumers Pay a Price Premium?
Hoffmann, Ann-Christin ^LU and Suppin, Anna-Caroline ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark From Mundane to Remarkable Consumption: The Transformation of Bottled Water
Valcheva, Petya ^LU and Sofonova, Alina ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark Point of Purchase TV Screens In Retail Environment
Kiligaridou, Katerina ^LU and Khedher, Anis (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark Country-of-origin image’s effect on brand equity in the chocolate market within Sweden and Norway
Zetterman, Caroline ^LU and Rogstad, Martine ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark Shopper Mode- Shopper Marketing from a shopper perspective
Borgeke Nilsson, Charlotte ^LU and Lundström Ek, Caroline ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark THERE ARE TWO SIDES TO EVERY BRAND
Delden, Per ^LU and Grennard, Mathias ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark Ethical Fashion Consumerism: A Segmentation and Understanding of Young Swedish Consumers
Dielemans, Eric ^LU and Zanni, Marco ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)