Publications | LUP Student Papers

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2012
Mark The Effect of Corporate Endorsement on Consumers' Product Brand Evaluations - An Empirical Analysis of the Influence of Corporate Image
Küpers, Marion ^LU and Faulseit, Pia (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark The Meanings of Consuming Popular Culture - The case of Friends
Pawlik, Nadja Laura ^LU and Mandacaru, Catarina ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark "Trust me! -Maybe but let me google it first." The interplay of brand promise and trust in social media
Aslanoglou, Sofia ^LU and Paulikaite, Daina (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark Country-of-origin image’s effect on brand equity in the chocolate market within Sweden and Norway
Zetterman, Caroline ^LU and Rogstad, Martine ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark Shopper Mode- Shopper Marketing from a shopper perspective
Borgeke Nilsson, Charlotte ^LU and Lundström Ek, Caroline ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark THERE ARE TWO SIDES TO EVERY BRAND
Delden, Per ^LU and Grennard, Mathias ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark Ethical Fashion Consumerism: A Segmentation and Understanding of Young Swedish Consumers
Dielemans, Eric ^LU and Zanni, Marco ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark Consumer Participation in FMCG Crowdsourcing Contests
Wijnberg, Lisa ^LU and Williams, Jennifer Joan ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark Rural Foodies - Investigating Swedish Female Foodie Practices in Rural Areas
Tullström, Anna ^LU and Ahlfors, Cecilia (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark Insights on Future Consumer Behavior- A study of what influences the Danish consumers when choosing food distribution channels in 2020
Bjerregaard, Louise ^LU and Thøgersen, Trine Schönherr Boyer ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)