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2025
Mark “ The Rise of Minimalist Branding: Does Less Design Equal More Trust?”
Bourdon, Lucie ^LU and Al Jundi, Hana ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark From Sip to Share： How Social Media Turns a New-style Tea Beverage into Digital Gold
Dong, Leyiping ^LU and Fu, Wenyi ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark "I don't love the drama. It loves me"
Rydin, Matilda ^LU and Hellström, Sara ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Luxury Nations: Not Just Postcards
Fois, Efstathios ^LU and Li, Jiayuan ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Legacy Branding through the Olympics: A Comparative Study using the Brand Identity Matrix
Liang, Rui ^LU and Duvaud, Elodie Celine ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Private Label Shielding: Myth, Manipulation, or Misconception?
Lesniak, Frida ^LU and Berzell, Greta ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark From Admiration to Ambivalence: Understanding Consumer Responses to Tesla’s Ethical Decline
Nielsen, Sarah ^LU and Shepherd, Mattias ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Everything Old is New Again: The importance of sequencing emotional and rational message appeals to induce willingness to try for new, retro FMCG products
Mierswa, Natalie ^LU and Lichius, Lara Sophie ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark The Power of the Unseen
Jurgeleit, Elisabeth ^LU and Spitzer, Kristina ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Cross-Cultural Brand Perception and Purchasing Motivation: Exploring Chinese and Swedish Consumer Responses to Volvo and BYD
Liu, Xinlei ^LU and Jiang, Yujing ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)

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