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- 2024
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Mark
Beyond the Beauty Filter: A Quantitative Study Exploring Tiktokers’ Role in Shaping Beauty Brand Image
- Master (One yr)
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Mark
Brands as Drivers of Change - Understanding the Role of Socio-Political Attitudes in the Relationship between Brand Activism and Consumer-based Brand Outcomes
- Master (One yr)
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Mark
Generative Artificial Intelligence in Advertising
- Master (One yr)
- 2023
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Mark
An Employee Perspective on Corporate Social Responsibility in Global Markets
- Master (One yr)
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Mark
Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry
- Master (One yr)
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Mark
Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products
- Master (One yr)
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Mark
Not All Heros Wear Capes
- Master (One yr)
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Mark
The Effect of Stigma on Online Shopping - A quantitative study exploring the online purchase intention of stigmatized cosmetic products
- Master (One yr)
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Mark
The Underdog Brand Position
- Master (One yr)
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Mark
The Body as a Trend
- Master (One yr)