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- 2023
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Mark
Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation
- Master (One yr)
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Mark
The Influence of Perceived Corporate Social Responsibility on Green Purchase Intention: A Mediated and Moderated Analysis
- Master (One yr)
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Mark
Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
- Master (One yr)
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Mark
The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
- Master (One yr)
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Mark
The Connection between a Multitier Private Label Portfolio and Retailer Brand Image: Investigating Consumer Perceptions
- Master (One yr)
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Mark
Staying Grounded: Exploring the Underlying Motives of Environmental Non-Flyers
- Master (One yr)
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Mark
Empowerment or Manipulation? A Qualitative Study on How Consumers Navigate the Consumption of Period and Fertility Tracking Apps
- Master (One yr)
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Mark
Circularity in Outdoor Textile Brands - Examining the Integration of Brand Identity, Management Actions, and Communication Strategies for Sustainability
- Master (One yr)
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Mark
A Recipe for Perfection: A qualitative study in understanding how consumers use food social media trends to navigate the idealised feminine self.
- Master (One yr)
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Mark
Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding
- Master (One yr)