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- 2025
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Mark
Lights, Camera, Brand!
- Master (One yr)
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Mark
Destruction or Desire? The Impact of Exclusionary Tactics in Luxury Branding Among Young Consumers
- Master (One yr)
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Mark
Is There a Future for Email Marketing? - A Qualitative Study Exploring How Young Consumers Make Sense of Receiving Email Marketing Communications
- Master (One yr)
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Mark
Rebranding Politics: The Impact of Generative AI on Political Branding and Voter Trust
- Master (One yr)
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Mark
The Emotional Bond: Exploring Emotional Brand Attachment in the Direct-to-Consumer (D2C) Model
- Master (One yr)
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Mark
Hedging With Heritage: Investigating The Risk-Mitigating Role Of Corporate Brand Heritage
- Master (One yr)
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Mark
Emotion, Memory, and Intention A Quantitative Study Exploring the Impact of Nostalgic Short-Form Videos on Visit Intention
- Master (One yr)
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Mark
From Content to Conversion - Exploring the Relationship between UGC Features and Purchase Intention——Evidence from Skincare Content on Xiaohongshu
- Master (One yr)
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Mark
Privacy Concerns: Does Online Activity Type Matter?
- Master (One yr)
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Mark
Rejected and Resentful: How Job-Seekers Connect Negative Recruitment Process Experiences and Brands
- Master (One yr)