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- 2022
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Mark
To engage or not to engage - brand co-creation with influencers
- Master (One yr)
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Mark
Virtual influencers come to the rescue? A quantitative study exploring consumer purchase intentions based on their perceived credibility of virtual influencers, with the mediating role of taste leadership
- Master (One yr)
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Mark
Individual Consumer Identity Formation in a Politicised World
- Master (One yr)
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Mark
Motivations and barriers to purchasing a circular offering in the private and public sectors
- Master (One yr)
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Mark
Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach
- Master (One yr)
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Mark
Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism
- Master (One yr)
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Mark
Mending the end-goal paradox of social and commercial marketing
- Master (One yr)
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Mark
Touch or Talk: What Motivates Consumers to Choose Self-Service Kiosks or Interpersonal Services when Ordering Fast-Food? A Customer and Manager Perspective
- Master (One yr)
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Mark
The (Mis)alignment between Offline and Online Brand Image
- Master (One yr)
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Mark
The Doppelgänger Sentiments: A Qualitative Study on Cultural Branding, Anti-brand Activism and Marketplace Sentiments
- Master (One yr)