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2014
Mark Porn 2.0 straight from the horse's mouth. Consumption and Production of User Generated Content
Hoszowska, Aneta ^LU and Janovsky, Tomas (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
Mark 'Brand Availability': Enhancing a Brand's Competitive Advantage
Matsson, Elisabeth ^LU and Gellert, Janette (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
Mark Consumers’ purchasing behavior – the impact of product innovation
Guo, Xin ^LU and Yin, Weijun (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
2013
Mark The pirate and the navy: Challenger brands and their utilization of counter-hegemonic ideology in identity communication
Errmann, Amy ^LU and Nilsson, Anna-Lena ^LU (2013) BUSN39 20131
Department of Business Administration
- Master (One yr)
Mark Why Would You Pay? An Exploratory Study in Pay-What-You-Want Pricing
Ammermann, Sarah ^LU and Veit, Katharina (2013) BUSN39 20131
Department of Business Administration
- Master (One yr)
Mark "Trust not too much to appearances"
Tekutova, Anna ^LU and Slanvetpan, Phanida ^LU (2013) BUSN39 20131
Department of Business Administration
- Master (One yr)
Mark ‘The case Allsvenskan’ - Brand building within smaller teams (Malmö FF, Helsingborgs IF, AIK & Kalmar FF)
Al-Salih, Rami ^LU and Hartman, Gustav ^LU (2013) BUSN39 20131
Department of Business Administration
- Master (One yr)
Mark Increasing Brand Awareness for Acquired Companies in High Tech B2B Industries- A Case Study of RUAG Space AB
Jansaker, Emelie ^LU and Persson, Frida ^LU (2013) BUSN39 20131
Department of Business Administration
- Master (One yr)
Mark Insights on Brand Identity Creation of Start-ups in Business Incubators: An Exploratory Research Conducted in Sweden and Macedonia
Noordhoorn, Lucas ^LU and Joshevski, Aleksandar (2013) BUSN39 20131
Department of Business Administration
- Master (One yr)
Mark Internet Marketing's Influence on a Product Category
Weidner, Robert ^LU and Dunne, Neil ^LU (2013) BUSN39 20131
Department of Business Administration
- Master (One yr)

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