Publications | LUP Student Papers

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2025
Mark Vässla – The Cost of Ambition
Liang, Rui ^LU ; Ekvall, David ^LU and Cederin, Nils ^LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
- 2nd term paper
Mark The Birkin Effect: An Outside-In Perspective in the Brand Identity Matrix in Hermès' Heritage Branding
Rems, Christina-Maria ^LU ; Maurer, Charlotte ^LU and Bergland, June ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
2023
Mark Victoria's Secret: The Way Back?
Lybe, Erika ^LU ; Mellin, Anna ^LU and Rufrancos Luna, Arantxa ^LU (2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231
Department of Business Administration
- Misc.