Publications | LUP Student Papers

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2019
Mark Cultural Heritage & Brand Communication - Case Study Sofiero Castle & Castle Park
Stegemann, Maike ^LU (2019) SMMM20 20191
Department of Service Studies
- Master (Two yrs)
Mark Samspelet
Kihlberg, Viktor ^LU and Carabi, Philip (2019) SKDK11 20191
Department of Strategic Communication
- Bach. Degree
Mark A Logo is Worth a Thousand Words – A Study of Heritage Brands through Logo Redesign
Chan, Hinz ^LU and Perpiñá Subiñas, Elsa ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
Mark Victoria’s Secret: Are Tables Turning in Heaven?
Perpiñá Subiñas, Elsa ^LU (2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191
Department of Business Administration
- Misc.
2018
Mark Brand Manager 2.0
Zetterberg, Elvira ^LU and Kubiak, Monika ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
Mark Brand Personality Dimensions in Sweden - Developing a Brand Personality Scale among Swedish Consumers
Andila, Evelina ^LU and Fridvad, Selena ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
2016
Mark The Engaged Gamer: An Exploration of Consumers’ Engagement and its Consequences for the Video Game Industry’s Strategic Brand Management
Leander, Oskar ^LU and Weber, Dominik ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)
Mark Go big or be forgotten, en kvalitativ fallstudie i hur organisationer hanterar Anti-branding
Tönning, Philip ^LU and Falk, Joel ^LU (2016) SKDK02 20161
Department of Strategic Communication
- Bach. Degree
2015
Mark Visual Electronic Word-of-Mouth & Brand Experience: An Explorative Investigation of Consumer-Driven Brand Experiences in Digital Settings
Pyne, Yannick ^LU and Inderbiethen, Linette ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)
Mark Social Open Innovation in Online Brand Communities with Particular Regard to the Social Exchange Theory and Brand Management
Schleich, Reiner Joachim ^LU and Prell, Julian ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)

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