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- 2024
-
Mark
Att outsourca intrycket
- Bach. Degree
-
Mark
The impact of greenwashing on consumer brand attitude: A quantitative survey study on consumers' attitudes towards green advertising and its effect on consumer brand attitude in the energy industry
- Bach. Degree
- 2023
-
Mark
Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films
- Misc.
- 2021
-
Mark
Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands
- Master (One yr)
- 2020
-
Mark
Changing brand perceptions: Nespresso’s efforts to be perceived as a sustainable coffee brand
- Master (One yr)
- 2010
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Mark
The Interplay of Consumer, Brand and Situation Characteristics within Brand Perception
- Master (One yr)
- 2008
-
Mark
Brand Personality and Gender – How there is a woman inside Evian and a man inside Nike
- Master (One yr)