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- 2021
-
Mark
Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands
- Master (One yr)
-
Mark
NBA: Dribbling Through Politics
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration- Misc.
- 2020
-
Mark
Relationen mellan influencers och följare - En kvantitativ undersökning om sambanden mellan följares varumärkesuppfattning, känslor till varumärket och beteendeintention till influencers som human brands
- Bach. Degree