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2021
Mark NBA: Dribbling Through Politics
Brishammar, Johan ^LU ; Eriksson, Pernilla ^LU and Ferenius, Jakob ^LU (2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration
- Misc.
Mark The Authentic Activist: Examining the antecedents of the perceived authenticity of brand activism
Ferenius, Jakob ^LU and Kotras, Victoria ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2020
Mark Reaching for the Stars: An exploratory study to conceptualize product iconicity
Ferenius, Jakob ^LU ; Carbone, Maria Agustina and Morgans, Roosmarijn (2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration
- Misc.
2019
Mark Text mining into customers’ minds
Alfredsson, Viktor ^LU ; Naderi, Rebin ^LU and Ferenius, Jakob ^LU (2019) FEKH29 20191
Department of Business Administration
- Bach. Degree