Publications | LUP Student Papers

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2024
Mark Exploring the Dynamics of Short-Format Videos on Social Media Platforms on Brand Perception and Brand Loyalty
Johansson, Selina ^LU and Hammar, Ida-Nora ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
2018
Mark Dramatically Changing Brand Image
Orheim, Johanna ^LU ; Bluhme, Saga ^LU and Michelsen, Clara ^LU (2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration
- Misc.
2015
Mark The Use of Crowdsourcing as a Strategic Marketing Tool - An Examination of Brand Perceptions and Behavioral Intentions
Stanke, Tatjana ^LU and Drogosch, Sarah ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)