Publications | LUP Student Papers

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2025
Mark The Emotional Bond: Exploring Emotional Brand Attachment in the Direct-to-Consumer (D2C) Model
Pedrotti, Luca ^LU and Andersson, Oskar ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2019
Mark Branding the memory in the virtual world: a study on the Palace Museum in Beijing
Ma, Siyi ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
2012
Mark The Greatest Love Stories Between Consumers and Brands - A Study of Brand Love
De Boer, Lysbet ^LU and Eti, Orkun ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)

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