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- 2018
-
Mark
The Influence of Pop-up Stores on the Brand Equity of Online Retailers
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Brand Trust Through Informal Communication: Let’s Taco ‘Bout It
(
- Master (One yr)
- 2012
-
Mark
"Trust me! -Maybe but let me google it first." The interplay of brand promise and trust in social media
(
- Master (One yr)
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