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- 2022
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Mark
Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism
- Master (One yr)
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Mark
An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.
- Master (One yr)
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Mark
Brand Activism Scepticism
- Master (One yr)
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Mark
Small Purchases Make A Big Difference
- Master (One yr)
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Mark
In its co-branding with The Body Shop, which frames does Dove use to enhance its brand activism and what are the effects thereof?
- Master (Two yrs)
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Mark
Brands taking a stand: The meaning of brand activism from a consumer perspective
- Master (Two yrs)
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Mark
Trust in Brand Activism: A look at self-love campaigns of beauty brands
- Master (Two yrs)
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Mark
Food for Thought: Investigating Brand Activism and the Positioning of FMCG Brands in the Plant-Based Space
- Master (One yr)
- 2021
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Mark
Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration- Master (One yr)
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Mark
The Authentic Activist: Examining the antecedents of the perceived authenticity of brand activism
- Master (One yr)