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2019
Mark Brand Activism in Traditional Company’s Marketing Communication and its Influence on Brand Reputation
Dittmer, Marie ^LU and Emtö, Anna ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
Mark It’s Time To Become Brave - The Phenomenon of Social Brand Activism
Bruder, Carolin ^LU and Lübeck, Helena ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
2018
Mark Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising
Jacobson, Camilla ^LU ; Katalin Abdallah, Loubna ; Liasse, Djenane and Lund, Elisabet (2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration
- Misc.
2016
Mark The Ambivalence of #Femvertising : Exploring the meeting between feminism and advertising through the audience lens
Dahlbeck Jalakas, Lisa ^LU (2016) MKVM13 20161
Media and Communication Studies
Department of Communication and Media
- Master (Two yrs)

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