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- 2025
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Mark
From Screen to Destination: The Impact of Coco on Destination Branding
- Master (One yr)
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Mark
Rejected and Resentful: How Job-Seekers Connect Negative Recruitment Process Experiences and Brands
- Master (One yr)
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Mark
From Code to Content: How AI-generated Visual Content Shapes Consumers' Perceived Brand Image
- Master (One yr)
- 2024
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Mark
Humor and Celebrities. Exploring how different combinations of humor and celebrity endorser’s image in advertising influence a company’s brand image.
- Master (One yr)
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Mark
"Unveiling the Impact of Corporate Brand Activism through Commodification of LGBTQ+ Movements."
- Master (One yr)
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Mark
The Role of Concept Stores: Consumer Perception of the Intended Brand Image
- Master (One yr)
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Mark
The Power of Sustainable Packaging for Cosmetics: What Impact does it have on Consumers in Europe?
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)
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Mark
Safeguarding Luxury: Managing Exclusivity and Brand Image During Downward Line Extensions
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)
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Mark
Inclusivity as an Image Bumper: Explored through Monki's Size Range Reduction
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
- 2023
-
Mark
The Art of Shielding Luxury Brands: Defensive Strategies for Success
- Bach. Degree