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- 2025
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Mark
From Screen to Destination: The Impact of Coco on Destination Branding
- Master (One yr)
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Mark
Rejected and Resentful: How Job-Seekers Connect Negative Recruitment Process Experiences and Brands
- Master (One yr)
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Mark
From Code to Content: How AI-generated Visual Content Shapes Consumers' Perceived Brand Image
- Master (One yr)
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Mark
From Frozen Peas To Fashion Pieces
- Master (One yr)
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Mark
How does taking a political or social stance influence the way consumers form associations and expectations of a brand?
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
European Consumers’ Perceptions of Chinese Smartphone Brands: At the Intersection of Nation Brand Image, Country-of-Origin, and Product Brand Image
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
A perfect match? Using co-branding theory to determine the brand fit between sports teams and athlete brands
(2025) In LBMG Strategic Brand Management - Masters Papers Series BUSN21 20252
Department of Business Administration- Master (One yr)
- 2024
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Mark
"Unveiling the Impact of Corporate Brand Activism through Commodification of LGBTQ+ Movements."
- Master (One yr)
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Mark
The Role of Concept Stores: Consumer Perception of the Intended Brand Image
- Master (One yr)
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Mark
Humor and Celebrities. Exploring how different combinations of humor and celebrity endorser’s image in advertising influence a company’s brand image.
- Master (One yr)