Publications | LUP Student Papers

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2025
Mark Leveraging brand synergies through co-branding partnerships in a house of brands: The Cases of OMEGA, Birkenstock and Marvel
Kersten, Victoria ^LU ; Jungo, Cécile Luisa ^LU and Bernardini, Emily Joyce ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
2024
Mark Cannibalization within a Multi-brand Portfolio – The Case of L'Oréal Group
Karlsson, Jacob ^LU ; Henriksson, Olivia ^LU and Ageman, Frida ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.
Mark Sell-Off, Spin-Off, Carve-Out: Brand Identity Changes for the Corporate Mother Brand and the Divested Brand
Gasienica, Karol ^LU and Ström, August ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
2019
Mark Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry
Hauptmann, Jella Lynn ^LU and Ausserdorfer, Julia ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)