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- 2024
-
Mark
Like it or Leave it: Identity and Engagement: Consumers’ Interpretation of Sustainability Messages From Fast Fashion Brands on Social Media
(
- Master (One yr)
-
Mark
From Scroll to Heart - Exploring Consumer Engagement on TikTok through Brand Personification Strategies
(
- Master (One yr)
-
Mark
Is Engagement Intimate? A Process Fluency Perspective on Content Category and Modality across TikTok and Instagram
(
- Master (One yr)
-
Mark
How do personal values, social networks, and socioeconomic status influence consumers to engage in online activism and boycotts?
(
- Master (One yr)
- 2023
-
Mark
Unwrapping Brand Activism
(
- Master (One yr)
- 2021
-
Mark
Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.
(
- Master (Two yrs)
- 2020
-
Mark
Exploring Consumer Engagement in the Circular Tourism Economy in practice of Liminality
(
- Master (Two yrs)
- 2019
-
Mark
Consumer Engagement on Brand Fan Page: An Investigation of Chinese Weibo Brand fan page
(
- Master (Two yrs)
- 2018
-
Mark
Consumer Engagement on Instagram: Viewed through the perspectives of social influence and influencer marketing
(
- Master (One yr)
- 2014
-
Mark
Prankvertising Phenomenon: The Effects on Consumer Buying Decision
(
- Master (One yr)