Publications | LUP Student Papers

1 – 10 of 11

show: 10
|
sort: year (new to old)

News feed Embed this list Save this search Mark all Export

Cancel

Embed this list

copy and paste the html snippet below into your own page:

<iframe src="https://lup.lub.lu.se/student-papers/search/publication?embed=1&q=keywords+exact+%22Consumer+Engagement%22&amp;hide_pagination=1&amp;hide_info=1&amp;hide_options=1"
  width="100%"
  height="400"
  allowtransparency="true"
  frameborder="0">
</iframe>

« previous
1
2
next »

2024
Mark From Scroll to Heart - Exploring Consumer Engagement on TikTok through Brand Personification Strategies
Schürmann, Neele Marie ^LU and Krip, Ema ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark How do personal values, social networks, and socioeconomic status influence consumers to engage in online activism and boycotts?
Chihabi, Ranim ^LU and Buur, Frederikke ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Is Engagement Intimate? A Process Fluency Perspective on Content Category and Modality across TikTok and Instagram
Lass, Carolina ^LU and Fric Zavasnik, Lara ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Like it or Leave it: Identity and Engagement: Consumers’ Interpretation of Sustainability Messages From Fast Fashion Brands on Social Media
Sykja, Dalina ^LU and Vervelde, Elizaberthe Adriane Jorina ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
2023
Mark Unwrapping Brand Activism
Vork, Denise ^LU and Dewever, Bruno ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
2021
Mark Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.
Arfwedson, Rebecca ^LU (2021) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
2020
Mark Exploring Consumer Engagement in the Circular Tourism Economy in practice of Liminality
Seyedmousavi, Solmaz ^LU (2020) SMMM20 20201
Department of Service Studies
- Master (Two yrs)
2019
Mark Consumer Engagement on Brand Fan Page: An Investigation of Chinese Weibo Brand fan page
Wang, Dandan ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
2018
Mark Consumer Engagement on Instagram: Viewed through the perspectives of social influence and influencer marketing
Claesson, Amanda ^LU and Tägt Ljungberg, Nathalie ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
2014
Mark Prankvertising Phenomenon: The Effects on Consumer Buying Decision
Siripiyavatana, Onsurang ^LU and Sutheerawong, Siriorn (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)

« previous
1
2
next »

your query:: Remove keywords: Consumer Engagement