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2025
Mark “ The Rise of Minimalist Branding: Does Less Design Equal More Trust?”
Bourdon, Lucie ^LU and Al Jundi, Hana ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark The effect of AI recommender systems on consumer trust and purchase intention under varying levels of risk
Hollmann, Erik ^LU and Ageman, Frida ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2024
Mark Why Longevity Wins - The Dove Blueprint for Long-Term Marketing Success
Tserenbat, Undral ^LU ; Lee Alm, Daniel ^LU and Kusche, Fiona ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.
2021
Mark Do Consumers Truly Care? Transparent supply chains effect on consumer trust
Wahlgren, Ellen ^LU and Pattyranie, Céline ^LU (2021) IBUH19 20211
Department of Business Administration
- Bach. Degree