Publications | LUP Student Papers

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2024
Mark When Luxury Meets Luxury: The Strategic Advantages and Goals of Luxury Fashion Brand Collaborations
Daas, Lena ^LU ; Arana Del Carpio, Maria Claudia ^LU and Meda, Marzia ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Master (One yr)
2022
Mark An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.
Nguyen, Quang ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Brands taking a stand: The meaning of brand activism from a consumer perspective
Valls i Cunillera, Clara ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)

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