Publications | LUP Student Papers

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2023
Mark What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment
Papangeli, Dimitra ^LU ; Martell, Ella ^LU and Sorle, Michaela ^LU (2023) BUSN21 20232
Department of Business Administration
- Master (One yr)
2021
Mark AN ELECTRONIC ARTS CASE
Kotras, Victoria ^LU ; Hansson, Ninette and Tellene, Léandre (2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration
- Misc.
2018
Mark Value Co-Creation: Multiplayer
Hansen, Tobias ^LU and Piludis, Konstantinos Ouranos ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
Mark Mikrotransaktioners påverkan på kundnöjdhet
Roovete, Nicholas ^LU ; Arendt, Johannes ^LU and Bengtsson, Alex ^LU (2018) FEKH29 20181
Department of Business Administration
- Bach. Degree