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- 2022
-
Mark
To be or not to be…green, that is the question
(
- 1st term paper
- 2021
-
Mark
Good Guy versus Bad Guy: How are Patagonia´s and H&M´s Green(wash)ing Strategies Perceived among Consumers?
2021) In Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
- 2020
-
Mark
Why Being Green is Harder Than it Seems: Discovering the Effect of Green Brand Knowledge On the Perception of a Green Claim
(
- Master (One yr)
- 2018
-
Mark
“I’m not greening it”: An explorative study of greening strategies affect on consumers’ brand image
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.