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- 2024
-
Mark
Global Brands, Local Impact – How Culturally Adapted Marketing Affects Consumer Behavior in terms of Social Media Engagement and Purchasing Intentions: A Swedish Perspective
(
- Bach. Degree
- 2017
-
Mark
A Consumer Study of Chinese Smartphones Influences of Purchase Intention in Sweden
(
- Master (One yr)
-
Mark
Targeting International Customers in Japanese E-commerce: A Web Content Analysis of the Marketing Mix in Rakuten and Amazon.co.jp
(
- Master (Two yrs)
- 2013
-
Mark
INTERPRETING COUNTRY-OF-ORIGIN EFFECTS IN HIGH- AND LOW-CONTEXT CULTURE SOCIETIES
(
- Master (One yr)
- 2007
-
Mark
Cross-Cultural Issues of Online Communication: A Comparison Between Swedish and Chinese Websites
(
- Master (One yr)
- 2006
-
Mark
Media advertising in Europe - The issue of standardisation from both the business and legal perspective
(
- Master (One yr)