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- 2021
-
Mark
What is the role of pop-up stores in a multichannel environment?
(
- Master (One yr)
- 2018
-
Mark
The Influence of Pop-up Stores on the Brand Equity of Online Retailers
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
- 2016
-
Mark
Here Today, Gone Tomorrow - Consumer Experiences at Fashion Pop-Up Sales
(
- Master (Two yrs)
- 2015
-
Mark
Pop-up Stores: The Attraction of Ephemeral Experiences - A phenomenological study on consumers' experiences in pop-up stores
(
- Master (One yr)