Publications | LUP Student Papers

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2022
Mark Environmental CSR impact on consumer purchase intention: A Cross-country Comparison
Zhu, Mengwei ^LU and Brattström, James ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Virtual influencers come to the rescue? A quantitative study exploring consumer purchase intentions based on their perceived credibility of virtual influencers, with the mediating role of taste leadership
Tameu, Louelle ^LU and Xie, Yimei ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising
Zhang, Xinwei ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
2021
Mark The Role of Brand Experiences in Online Brand Communities: Examining the Effect of Brand Experience on Purchase Intention Through Brand Relationship
Do, Felicia ^LU and Caplet, Théo ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark The Effect of Environmentally-Relevant Personal Values on the Purchase Intention of Second-Hand Clothing: A Quantitative Study
Asif, Moen ^LU and Asif, Sarah ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark Is Fashion for the People, loved by all the People?
Brüchert, Alexandra ^LU and Kaniki, Nsunge ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark Analysing the Consumption Motives of Plant-Based Food Alternatives: The underlying Benefit of Virtue Signalling
Albrecht, Anika ^LU and Mauch, Svenja Lena ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark Reminding You to Purchase
Andersson Eneberg, Joel ^LU and Jokela, Pauli ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark The Brand Implications of Green Demarketing
Brännstam, Adrian ^LU ; Eliasson, Simon and Schott, Oliver (2021) FEKH29 20202
Department of Business Administration
- Bach. Degree
Mark Tone Deaf Marketing or Genuine Activism?
Voinow, Alexandra Veronica ^LU and Kropinova, Anastasija ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)

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