Publications | LUP Student Papers

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2021
Mark Reminding You to Purchase
Andersson Eneberg, Joel ^LU and Jokela, Pauli ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2020
Mark Surviving in the Era of Sustainability Marketing – The impact of green claims on consumers’ purchase intention of environmentally friendly fashion products
van de Haar, Ilse ^LU and Hesseborn, Louise ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
Mark Incumbent Brand on Purchase Intention of Disruptive Innovations: A Study on the Effects of Brand Image and Sub-Brand Strategy for Electric Motorcycles
Filippini, Tiziano ^LU and Campagna Foglietta, Nicola ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
Mark Online customer-to-customer interaction in the pre-purchase stage of high involvement products
Nagy, Timea ^LU and Nghiem, Thuy Duong ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
Mark Marknadsföring- till vilket pris som helst? The tiny fantasy and the much bigger reality
Lundstedt, Hanna ^LU and Ljunggren, Emelie ^LU (2020) FEKH29 20192
Department of Business Administration
- Bach. Degree
2019
Mark Empowered Women - Empowered Sales? The Effect of Femvertising on Consumers’ Attitudes towards the Ad, Brand Gender Perception, and Purchase Intention
van Deest, Imke ^LU and van der Stelt, Bettina ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
2018
Mark Country-of-origin effects in the entrepreneurial context An empirical evaluation of consumers’ perceptions of product quality and purchase intentions with regard to new ventures’ liabilities of newness.
Heinze, Philipp ^LU and Heitmüller, Jannik ^LU (2018) ENTN19 20181
Department of Business Administration
- Master (One yr)
2017
Mark A Consumer Study of Chinese Smartphones Influences of Purchase Intention in Sweden
Lopez, Natalia ^LU and Zhang, Tianyao ^LU (2017) BUSN39 20171
Department of Business Administration
- Master (One yr)
Mark Are Pop-Cultural References in Advertising Funny Enough?
Gornik, Agata Anna ^LU and Ljunggren, Sabine ^LU (2017) BUSN39 20171
Department of Business Administration
- Master (One yr)
2016
Mark Environmental Sustainability Communication in the Oil Industry - The effects on attitudes and purchase intentions
Schmelz, Lisa ^LU and Schiermann, Michèle ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)

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