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2023
Mark Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives
Nguyen, Song Thu ^LU and Lee, Joo Won ^LU (2023) MGTN59 20231
Department of Business Administration
- Master (One yr)
Mark Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry
Hüsam, Julia ^LU and Nordmark, Linnéa ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
2022
Mark The (Mis)alignment between Offline and Online Brand Image
Johansson, Sophie ^LU ; Källström, Emma ^LU and Erikson, Madeleine ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2020
Mark Understanding Generation Z Consumers Expectations of In-Store Digital Devices in Retailing: A Segmentation Framework
Søsted Westmark, Helena ^LU and Hondar, Mariia ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
2015
Mark Att angöra en brygga – en diskursanalys av omnichannel som buzzword och brygga mellan kanaler
Holmquist, Hanna ^LU and Manieri, Sebastian ^LU (2015) SKOK01 20151
Department of Strategic Communication
- Bach. Degree
Mark The preferred Complex Purchase Process in-store – A case study on IKEA
Fredman, Malin ^LU and Nilsson, Sophia (2015) FEKN90 20151
Department of Business Administration
- Master (One yr)
Mark New Retail Ventures Applying the Relationship Marketing Approach
Busatta, Philip Daniel ^LU and Volodina, Victoria (2015) MGTN59 20151
Department of Business Administration
- Master (One yr)
2007
Mark What helps or inspires busy moms while grocery shopping?
Swieykowski, Martin ; Erlandsen, Hilde and Sjöberg, Thomas (2007)
Department of Business Administration
- Master (One yr)

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