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2022
Mark Employees’ perspective on organizational change and becoming brand ambassadors: A case study of IBM
Løgager, Simone Irgens ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
2021
Mark Går laget före jaget? Hur den visstidsanställda medarbetaren förstår ambassadörskap
Svensson, Filip ^LU and Björnfalk, Ebba (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
2020
Mark Situational brand ambassadorship - a study of how part-time employees make sense of themselves as brand ambassadors
Uronen, Kaisa ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
2015
Mark Corporate Brand Building in Start-Ups through Equity-Based Crowdfunding: A Case Study of Virtuous Spirits
Markovic, Sandra ^LU and Fernholz, Sandra ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)

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