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- 2023
-
Mark
Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232(
Department of Business Administration- Master (One yr)
-
Mark
Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films
(
- Misc.
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Mark
The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West
(
- Bach. Degree
-
Mark
The Formula to Success
(
- Master (One yr)
- 2022
-
Mark
Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands
2022) In Strategic Brand Management - Master Papers Eight Edition BUSN21 20222(
Department of Business Administration- Master (One yr)
-
Mark
Brand community rejection - en strategi att tillämpa eller undvika?
(
- Bach. Degree
-
Mark
Mending the end-goal paradox of social and commercial marketing
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- Master (One yr)
- 2020
-
Mark
Antagonistisk marknadsföring, och de reaktioner det skapar i brand communities
(
- Bach. Degree
- 2019
-
Mark
Can Shared Pain Contribute To Brand Community?
(
- Bach. Degree
-
Mark
Samspelet
(
- Bach. Degree