Publications | LUP Student Papers

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2024
Mark From Brand Ambassador to Cannibal? How to Protect Brand Equity and Identity When Brand Ambassadors Depart
Lesniak, Frida ^LU and Berzell, Greta ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.
2019
Mark The Threats of Brand Rejuvenation: The Land Rover Defender Case
Filippini, Tiziano ^LU ; Aittokallio, Mihail ^LU and Marzouk, Emilia ^LU (2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration
- Misc.