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- 2023
-
Mark
Sharing is Caring: A qualitative study on the impact of Netflix’s latest policy change on brand promise, brand loyalty, and consumer-brand relationships
(
- Master (One yr)
- 2012
-
Mark
"Trust me! -Maybe but let me google it first." The interplay of brand promise and trust in social media
(
- Master (One yr)
- 2011
-
Mark
Core values and brand promises – A mixed quantitative and qualitative study of core values, brand promises.
(
- Master (One yr)