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2020
Mark Brand Activism - the Battle Between Authenticity and Consumer Scepticism
Kubiak, Karolina ^LU and Ouda, Sam ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
Mark Why we trust What we trust
Hagander, Sofi ^LU and Harrysson, Hampus ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
2019
Mark Social Media Influencers as Human Brands
Latvala, Liina-Lotta ^LU and Mocol, Lauren ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
2018
Mark The Influence of Pop-up Stores on the Brand Equity of Online Retailers
Hauptmann, Jella Lynn ^LU ; Ausserdorfer, Julia and Kantorska, Gracja (2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration
- Misc.
Mark Brand Trust Through Informal Communication: Let’s Taco ‘Bout It
Hessels, Ellen ^LU and Tengblad Kreft, Victoria ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
2012
Mark "Trust me! -Maybe but let me google it first." The interplay of brand promise and trust in social media
Aslanoglou, Sofia ^LU and Paulikaite, Daina (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)

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