Publications | LUP Student Papers

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2021
Mark Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.
Arfwedson, Rebecca ^LU (2021) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
2020
Mark Exploring Consumer Engagement in the Circular Tourism Economy in practice of Liminality
Seyedmousavi, Solmaz ^LU (2020) SMMM20 20201
Department of Service Studies
- Master (Two yrs)
2019
Mark Consumer Engagement on Brand Fan Page: An Investigation of Chinese Weibo Brand fan page
Wang, Dandan ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
2018
Mark Consumer Engagement on Instagram: Viewed through the perspectives of social influence and influencer marketing
Claesson, Amanda ^LU and Tägt Ljungberg, Nathalie ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
2014
Mark Prankvertising Phenomenon: The Effects on Consumer Buying Decision
Siripiyavatana, Onsurang ^LU and Sutheerawong, Siriorn (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
2011
Mark The Smart Grid in Europe: The Impact of Consumer Engagement on the Value of the European Smart Grid
Van Der Zanden, Gerardus ^LU (2011) In IIIEE Master thesis IMEN41 20111
The International Institute for Industrial Environmental Economics
- Master (Two yrs)

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