Publications | LUP Student Papers

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2025
Mark Leveraging brand synergies through co-branding partnerships in a house of brands: The Cases of OMEGA, Birkenstock and Marvel
Kersten, Victoria ^LU ; Jungo, Cécile Luisa ^LU and Bernardini, Emily Joyce ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
2022
Mark Konsten att skapa en stamgäst
Nilsson, Sara ^LU and Kullenberg, Rebecka ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
2016
Mark Det (o)kända företaget bakom produkterna - En kvalitativ studie om komplexa företagsvarumärkens nya marknadsföringsgrepp
Salander, Emma ^LU and Bergman, Rebecca ^LU (2016) SKOK01 20161
Department of Strategic Communication
- Bach. Degree
2008
Mark H&M och COS – House of Brands eller Branded House
Åkerblom, Magnus ; Jennische, Niki and Meurling, Per (2008)
Department of Business Administration
- Bach. Degree

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