Publications | LUP Student Papers

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2022
Mark The (Mis)alignment between Offline and Online Brand Image
Johansson, Sophie ^LU ; Källström, Emma ^LU and Erikson, Madeleine ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark What is the role of pop-up stores in a multichannel environment?
Georgiou, Konstantinos ^LU and Pyrgarousis, Emmanouil ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2020
Mark The high involvement customer journey: A study on customer motivations for touchpoint choice
Pine, Emelie ^LU and Weber, Isabell ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
2018
Mark Understanding the Showroom - An Exploratory Study of Consumer Value from In-Store Technology
Herrmann, Viola ^LU and Webb, Emily ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
Mark Varför kanalintegration? En studie om företags integrering av den fysiska och den digitala försäljningskanalen ur ett värdeskapande perspektiv
Magnusson, Frida and Molin, Victoria ^LU (2018) KSMK65 20181
Department of Service Studies
- Bach. Degree

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