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- 2023
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Mark
Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry
(
- Master (One yr)
-
Mark
The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age
(
- Master (Two yrs)
- 2021
-
Mark
Female Empowerment on Instagram: A Feminist Critical Discourse Analysis of Femvertisements Communicated by SMIs
(
- Master (Two yrs)
-
Mark
Authentic Femvertising? Unveiling the ambivalent construction of multimodal authentic brand femvertising by social media influencers
(
- Master (Two yrs)
- 2019
-
Mark
Keeping it real? - A critical investigation of the authenticity among influencers in the social media environment
(
- Master (One yr)
- 2018
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Mark
Social Media Influencers Driving the Pre- Purchase Phase of the Consumer’s Decision-Making Process. A Comparison Between Hedonic and Utilitarian Products
(
- Master (One yr)
- 2017
-
Mark
The Social Media Influencer and Brand Switching.
(
- Master (One yr)