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- 2011
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Mark
Influence of gender difference in reference group on
- Master (One yr)
-
Mark
Other-named private label brands - How consumers perceive them and how they influence store image.
- Master (One yr)
- 2010
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Mark
Measuring Word of Mouth in Real-Time: A Study of “Tweets” and Their Dynamic Relation to Movie Sales and Marketing Efforts.
- Master (One yr)
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Mark
Inspiration Rather Than Limitation - Consumers Perspective on Perceived Value and Attitude towards One-to-one Marketing Oriented Loyalty Programs
- Master (One yr)
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Mark
How Packaging Attributes Affect Purchase Decisions: An Exploratory Study of Modern Consumers
- Master (One yr)
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Mark
Effects of In-store Promotions on Brand Awareness
- Master (One yr)
- 2009
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Mark
Analysis of Self Service Technology and Retail Brand Equity
- Master (One yr)
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Mark
AN EMPIRICAL STUDY ON CONSUMERS’ CHOICE OF E-COMMERCE TYPE – B2C AND/OR C2C
- Master (One yr)
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Mark
The Effect of In-Store TV on Customer-Based Brand Equity
- Master (One yr)
- 2008
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Mark
Compare in-store atmospheres of McDonald’s in China and Sweden from a cultural symbolic perspective
- Master (One yr)