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- 2020
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Mark
Doing Good when Buying Food
- Master (One yr)
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Mark
Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom
- Master (One yr)
- 2019
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Mark
Speak up or stay quiet
- Master (One yr)
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Mark
Social Media Influencers as Human Brands
- Master (One yr)
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Mark
Empowered Women - Empowered Sales? The Effect of Femvertising on Consumers’ Attitudes towards the Ad, Brand Gender Perception, and Purchase Intention
- Master (One yr)
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Mark
The effect of Brand Heritage on Luxury Value Perception “European vs. American Approach to Luxury”
- Master (One yr)
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Mark
It’s Time To Become Brave - The Phenomenon of Social Brand Activism
- Master (One yr)
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Mark
The importance of creating a credible brand in the new digital world of social media influencer marketing
- Master (One yr)
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Mark
Hedonic Motives: Influencing players’ impulse buying purchases of virtual goods
- Master (One yr)
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Mark
Trendy or Sustainable? Communication Strategies for Collaborative Consumption in the German Fashion Industry
- Master (One yr)