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- 2018
-
Mark
Understanding Value-based Pricing: Conceptualising Customer Value in a B2B Industrial Context
- Master (One yr)
- 2017
-
Mark
To commit or not commit
- Master (One yr)
-
Mark
To rent, or not to rent?
- Master (One yr)
- 2016
-
Mark
The problem for business is business
- Master (One yr)
-
Mark
The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape
- Master (One yr)
- 2015
-
Mark
The CSR Communication Paradox from a Consumer Perspective - How are a Corporation's CSR Engagement and Communication Efforts Understood and Perceived by Consumers?
- Master (One yr)
-
Mark
Standardization vs. Adaption within Advertising
- Master (One yr)
- 2014
-
Mark
Matching Companies' CSR Efforts with Consumers' Perceptions
(2014) FEKP02 20141
Department of Business Administration
Lund University School of Economics and Management, LUSEM- Master (Two yrs)
- 2013
-
Mark
Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process
- Master (One yr)
-
Mark
‘The case Allsvenskan’ - Brand building within smaller teams (Malmö FF, Helsingborgs IF, AIK & Kalmar FF)
- Master (One yr)