Publications | LUP Student Papers

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2011
Mark Core values and brand promises – A mixed quantitative and qualitative study of core values, brand promises.
Johansson, Ola and Andersson, Per (2011)
Department of Business Administration
- Master (One yr)
Mark Charitable foundations and Corporate Communication: A study of how and why charitable foundations communicate and what challenges they face
Eriksson, Louise and Klingberg, Gustav (2011)
Department of Business Administration
- Master (One yr)
Mark The concept of track record
Lundgren, Rebecca and Paulsson, Elin (2011)
Department of Business Administration
- Master (One yr)
Mark Exploring the concept of track record
Lundgren, Rebecca and Paulsson, Elin (2011)
Department of Business Administration
- Master (One yr)
2010
Mark Alignment - Managing Brand Identity in Online Communities
Gralberg, Julia ; Olsson, Oliver and Winther Johansen, Jacob (2010)
Department of Business Administration
- Master (One yr)
Mark Activating Brand Heritage
Thieme, Kyle ; Lilja, Henrik and Gidlund, Martin (2010)
Department of Business Administration
- Master (One yr)
Mark From Positioning to Practice – Brand Positioning in an Over-Communicated Society
Kron, Felicia ; Tahajody, Mina and Sjöstrand, Emanuel (2010)
Department of Business Administration
- Master (One yr)
2009
Mark Are you telling it like it is?
Tolg, Reka Ines ^LU ; Ausserdorfer, Julia ^LU and van Deest, Imke ^LU (2009) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191
Department of Business Administration
- Misc.
2008
Mark Co-Branding as a Tool for Strategic Brand Activation - How to Find the Ideal Partner; An Explanatory Case Study in the Fashion and Design Sector
Kohlbrenner, Antonia and Dorozala, Natalia (2008)
Department of Business Administration
- Master (One yr)
Mark Corporate Brand Positioning
Mazzucato, Ludovica ; Tadevosyan, Liana and Kos, Olga (2008)
Department of Business Administration
- Master (One yr)

your query:: Remove supervisor: Urde, Mats