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- 2024
-
Mark
Making a Red Devil: The Case of Manchester United and Mason Greenwood
2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241(
Department of Business Administration- Misc.
-
Mark
Chr. Hansen: "Bring Your Full Self to Work"
(
- Master (One yr)
-
Mark
Djerf Avenue’s Pajama Fight: A case of online duplicates
(
- Misc.
-
Mark
From Stable to Table - The Case of Findus and the Horse Meat Scandal
2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241(
Department of Business Administration- Master (One yr)
-
Mark
Hennessy to Henny: Brand Hijacking
(
- Master (One yr)
-
Mark
Formula 1 Drive to Thrive - How to Handle Success
2024) In Corporate Brand Management and Reputation: Master’s cases BUSN35 20241(
Department of Business Administration- Misc.
-
Mark
Undermining My Authority - Becoming a Brand Manager
(
- Master (One yr)
-
Mark
Cold War In The Ice Cream Industry
(
- Master (One yr)
-
Mark
Drunk Elephant: The New Toys’R’Us?
(
- Master (One yr)
-
Mark
Candy clash: M&M’s caught in the crossfire
2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241 BUSN35 20241(
Department of Business Administration- Master (One yr)
-
Mark
OpenAI Case - Group 13B - BUSN35
(
- Master (One yr)
-
Mark
Trekking the Doping Terrain: The Lance Armstrong Saga
(
- Master (One yr)
-
Mark
The future of LEGO Education amidst the greatest corporate turnaround in history
(
- Misc.
- 2023
-
Mark
Stella Artois - Brewing a better reputation
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Master (One yr)
-
Mark
Victoria's Secret: The Way Back?
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Misc.
-
Mark
Brewing Up a Storm: The Rise of Stars Coffee
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Misc.
-
Mark
Pepsi’s Number Fever – bottlecaps, mayhem and death
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Master (One yr)
-
Mark
(No use) crying over spilled milk: How can Arla Foods deal with the crisis of a disrupted dairy industry?
2023) In LBMG Corporate Brand Management and Reputation - Master Cases BUSN35 20231(
Department of Business Administration- Master (One yr)
-
Mark
Balenciaga: Is there anything worse than not being talked about?
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Master (One yr)
-
Mark
The Moose in the Room: A Mercedes-Benz Case
(
- Misc.
-
Mark
The Best Gillette Can Be?
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Misc.
-
Mark
Damned if you do, damned if you don't.
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Master (One yr)
-
Mark
Sky is The Limit...or is it?: American Airlines AAirpass Case
2023) In LBMG Corporate Brand Management and Reputation - Masters Case BUSN35 20231(
Department of Business Administration- Master (One yr)
-
Mark
The Elon Effect: Tesla's Future without its Rocketman
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Misc.
-
Mark
The role of customer-based brand equity in the direct-to-consumer business model
(
- Master (One yr)
-
Mark
How to Become a Successful Challenger Brand
(
- Master (One yr)
-
Mark
The Brand Creation of an International Football Club
(
- Master (One yr)
-
Mark
Building Personal Brand Heritage
(
- Master (One yr)
-
Mark
"Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy
2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232(
Department of Business Administration- Misc.
-
Mark
When a Strong Brand Identity Isn’t Enough - A comparative study of Abercrombie & Fitch’s and Victoria Secret’s rebranding strategies
(
- Misc.
-
Mark
Unleashing the Power of Thought Leadership in B2B Brand Building in Professional Services
(
- Misc.
-
Mark
What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment
(
- Master (One yr)
-
Mark
The Race to Success: Navigating the Roadblocks to Formula E's Popularity
(
- Master (One yr)
-
Mark
McDonald's Architaste: Exploring the Relationship Between Brand Identity and Architectural Design
(
- Master (One yr)
-
Mark
Don't say the "S"word. The Impact of Buzzwords on Brand Trust.
(
- Misc.
-
Mark
Should we do it ourselves or should we let somebody else do it?
(
- Master (One yr)
-
Mark
Brand Archeology - Identifying Pivotal Moments Shaping the Brand Today
(
- Master (One yr)
-
Mark
The Underdog Brand Position
(
- Master (One yr)
- 2022
-
Mark
From Tobacco to Tobacc-NO: The ZYN story in the UK (Swedish Match)
(
- Misc.
-
Mark
GO HARD OR GO HOME – THE CASE OF VIAGRA
2022) In Corporate Brand Management and Reputation - MASTER CASE SERIES BUSN35 20221(
Department of Business Administration- Misc.
-
Mark
Spotify – You’ve got company
(
- Master (One yr)
-
Mark
Nobody Puts IKEA in the Corner
(
- Misc.
-
Mark
An Energetic Separation? The E.ON spin-off
(
- Misc.
-
Mark
Weight Watchers: Dieting is out, Healthy is in
2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221(
Department of Business Administration- Misc.
-
Mark
The Karma case: Brand identity and business opportunities
2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221(
Department of Business Administration- Master (One yr)
-
Mark
Lush vs Social Media: It Can Cost to Stand by Your Values
(
- Misc.
-
Mark
The beauty of competition - A case about Matas A/S
2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221(
Department of Business Administration- Misc.
-
Mark
WHEN A NAME CAN START A WAR: SEAT’S TARRACO NAMING
(
- Misc.
-
Mark
Bigger is not always better - The Evergreen communication crisis
(
- Master (One yr)
-
Mark
Absolut Pressure: The Challenge of Mixing Relevance, Performance and Sustainability One Shot at Time
2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221(
Department of Business Administration- Misc.