Publications | LUP Student Papers

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2022
Mark Weight Watchers: Dieting is out, Healthy is in
Lilliehorn, Sofia ^LU ; Krans, Lisalot Marina Ineke ^LU and Schönberg, Johanna ^LU (2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221
Department of Business Administration
- Misc.
Mark Levels of corporate branding - A multiple case study to identify and define levels of corporate branding
Lilliehorn, Sofia ^LU and Schönberg, Johanna ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark How corporations’ transition from product branding to corporate branding
Lilliehorn, Sofia ^LU ; Burian, Celina ^LU and Schönberg, Johanna ^LU (2021) BUSN21 20212
Department of Business Administration
- Misc.
Mark Varför köper vi på impuls? En kvalitativ studie om konsumentens inre motiv bakom impulsköp
Ericsson Brandt, Moa ^LU ; Schönberg, Johanna ^LU and Sundin, Anna ^LU (2021) FEKH29 20211
Department of Business Administration
- Bach. Degree