Publications | LUP Student Papers

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2024
Mark The future of LEGO Education amidst the greatest corporate turnaround in history
Back Kranker, William ^LU and Andersen, Jeppe ^LU (2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration
- Misc.
Mark Brand positioning through thought leadership
Andersen, Jeppe ^LU and Back Kranker, William ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
2023
Mark Unleashing the Power of Thought Leadership in B2B Brand Building in Professional Services
Andersen, Jeppe ^LU ; Back Kranker, William ^LU and Blomberg, Ebba ^LU (2023) BUSN21 20232
Department of Business Administration
- Misc.