Publications | LUP Student Papers

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2023
Mark The Best Gillette Can Be?
Blomkvist, Kevin ^LU ; Alm, Lisa ^LU ; Fajer, Katie ^LU and Vähäkangas, Herman ^LU (2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231
Department of Business Administration
- Misc.
Mark Brand Archeology - Identifying Pivotal Moments Shaping the Brand Today
Vähäkangas, Herman ^LU and Blomkvist, Kevin ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
2022
Mark Pulling out of a market in times of crisis. Case examples from Russia’s invasion of Ukraine and its implications on brands
Alm, Lisa ^LU ; Blomkvist, Kevin ^LU and Vähäkangas, Herman ^LU (2022) BUSN21 20222
Department of Business Administration
- Master (One yr)